#3. When designing your brand, invest in creating an experience for your clients before you invest in other items that will not affect your bottom line (props). It’s in the experience that referrals are cultivated! I knew I wanted to have a larger Session Fee to cover the cost of a retouching artist so that I could have more time with my family, so I built that in. I also use the larger session fee to prepare my clients for large orders but with that fee, I knew it was critical that I immediately reassure them of the value that they were getting! I do this with my Welcome Packet that is mailed out right after the session fee is collected. Of course, it couldn’t break the bank either! This is the first edition of my welcome packet and it costs me $2.40. I use one branded sticky note and leave a little hand written note on the front. I bring pens with me to use at ordering appointments but I don’t give them away.
Today my welcome packet includes: Engraved Logo Folder, Welcome Letter on letter head, Contract, Model Release, Magnet, Business Card, Session Premier Menu, Style Guide (ordered from Vista), Collection Menu , I stick a hand written sticky note on the front and use a return address label from the Ultimate Marketing Kit to send it off.
You don’t have to be rich to rule my world… Sorry I just had to finish it. When I started typing the first 6 words there was no way I could finish the original sentence. But seriously – It’s not about pouring ridiculous amounts of money into your business. I’d rather think that it’s about receiving ridiculous amount of money from your business while doing what you truly love! Sounds a lot better, doesn’t it? We are all at different stages of the game looking to fulfill different needs. Some are part time while others have studio overhead to maintain but it really doesn’t matter how many sessions you do each month, what matters is your profit margin, your referability and what your brand is saying about you!
Before I ever purchased a prop, a gizmo, or a backdrop – I invested in my business because I believe in it and I want to thrive! Create the identity – establish the brand – invest in your marketing and the rest will fall into place!
I create six-figure photographers, and I'd love to teach you, step-by-step, how it's done. This is happening for photographers from all over the world who are just like you. Let me prove just how wildly successful YOU can be!
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